"With a profit margin of
60% that’s $54,000.00 in profit made by using equipment and employees
he already had."
CUSTOMERS ARE FLOODED with sales people and companies
telling them that their product is the best. These customers crave simplicity.
Therefore, you must convince your customers that your company provides
a hassle-free and truly unique product that is of the best quality.
You can overcome this obstacle with your model green. It must be built
with precision and detail. You have to represent yourself, your green,
and your services as the trust worthy leader in yourindustry. You don’t
get a second chance to make a great first impression.
To do this, you have to know your products and services inside, out,
upwards and down. Be ready to fend off your customer’s hesitation
to buy with knowledgeable and creative facts and suggestions that match
what you think they need. Do this with an air ofconfidence and tact,
and you need not bother with frustrating second chances! In order to
sell our product, your only requirement is to buy and install one putting
green. That’s it!
Dave Matz of Atlanta Landscape Group invested $645.00
in a 12x18 green. In just 4 months he sold $90,000 worth of putting
greens. With a profit margin of 60% that’s $54,000.00 in profit
made by using equipment and employees he already had.
YOU NEED TO HAVE A SHOWGREEN FOR SEVERAL REASONS:
People don’t normally pay 1000’s of dollars without seeing,
touching, and testing the product – The product needs to be tangible
— not invisible. You become confident & comfortable with the
install process — helping you to believe in the product.
INSTALLING A GOLF GREEN HELPS YOU IN MANY WAYS:
A show or display green is a great sales tool – your first
green provides you with first hand knowledge of the installation process
and a demonstration green to show your customers.You become confident
& comfortable– with the install process – helping you
to believe in the product. A great add-on business – selling and
installing golf greens are simple and easy ways to increase revenues
with your current business using existing equipment and employees on
a year-round basis.The investment pays for itself – you only need
to sell one green to recover your show green cost.If you don’t
want to spend the money on a show green, then approach a customer and
ask if you can install a green for them at cost on his/her property
with their permission to use it as a show green.
BENEFITS FROM THIS INCLUDE:
- you’ve got a show green
- you have nothing out-of-pocket
- you’re confident & comfortable with the install process
- you have a customer as a referral source
Many contractors have “Gone the extra mile” to create
spectacular model show greens – See our new Golfscapes Pictorial
magazine. Adding extras like a fringe, sand trap, lighting, patio, retainingwalls,
water gardens, or traditional landscape plants will let the customer
know these “extras” are available to them while creating
additional work, revenues,and profit margins for you.