Tradeshows, Partner up and cut your costs by 50%!
TRADESHOWS (home & garden,golf,landscape,ect.)
are a great way to gain exposure in your local market. Sometimes, the
expense of booth rental and set up make it impossible to participate.
Until now. We have developed a program that cuts your booth cost by
Find a local Pond/Water Feature Installer to share your booth space.
You will be able to save money and show your potential customers how
beautifully ponds and greens compliment each other. You may be thinking
to yourself, why would I want to share my booth with another company
offering a completely different product? These products are very different,
butcompliment each other very well in a landscape. Many people,who have
a green, tend to have or want a waterfeature and vice versa. You are
targetingthe same income demographic and thesecustomers can afford a
putting green,a water feature or both. The great thing isthat you are
not sharing in the amount ofsales or profits. They go hand in hand.
As far as ways to save on materials we have found that retaining wall
block companies are a great choice for donations,because you can work
a deal with a local retailer. You can offer to promote their block to
your customers and send referrals if they donate their block for the
tradeshow green. You can even offer to put a small sign near the green
stating that they furnished the block. Hardscaping is just another complimentary
element to a great green installation. Garden centers are also great
partners. They can supply plants,flowers and sub-base for the same agreement.
Potential customers love to see an installed green and if your display
is well thought out and looks great they will be prone to want to use
the same materials in their own yard. So,as you can see there are definitely
incentives for suppliers to help you with display materials. The more
greens you sell the more installation supplies they will sell.
Recently in Atlanta,GA,Steve Vandervest with Turf Management LawnCare,Inc.
found that partnering our putting green with water features attracted
quite a bit of attention for both products. They rented a 50’x
50’booth at the Home Show in Gwinnett. The booth consisted of
a water feature with two waterfalls that flowed into a 5000 gallon pond.
This display was complimented with a pond-less waterfalland a 12’x
8’All Pro green. They had great booth location where everyone
who came into and out of the show had to go through their booth. They
hadseveral local suppliers donate materials including pavers,retaining
wall block,shrubs,bushes and even a gazebo in the middle of the pond
to use during the show. They saved an estimated $10,000 in material
cost! Once all was said and done they had a great looking booth forless
than half the cost of renting and paying for installation materials.
If they sold this entire booth,it would cost the customer around $50,000.
They wereable to rent the booth and set it up for around $ 4,500. From
this they gave out over 3,000 magazines and over 800 Build A Green Day
brochures. They were able to get 32 solid leads that paid a show special
of $65.00 each for consultations and so far,an additional 50 calls from
interested attendees. This also gave them the opportunity to talk to
each person about a Build A Green Day or turn-key installation. With
an average profit of around $1,000 per Build A Green Day,you can definitely
see some serious income potential in that alone. If they convert only
10% of those leads into sales they have the potential to make around
$80,000 just from Build A Green Days! Not to mention the potential turn-key
installations and additional landscaping and hardscaping. Wow! Not bad
for a minimal investment and a couple of days at a tradeshow. The money
they saved in booth rental and supplies now can be used for additional
tradeshows and/or additional advertising to further promote their business.
Building a working relationship with local pond installers,block companies,and
garden centers can benefit you both in the long run with product and
installation referrals. We want you to succeed in this business. Because
of this,we have developed a program to help you with tradeshows. Here
is how it works: Log into our website and fill out the form www.allprogreens.com/tradeshows.
Our staff will locate and partner you with a complimenting business
in your area –for FREE. This program is free will be offered on
a first come,first serve basis. Don’t wait until the last minute.
Even if the tradeshow is 6 months away or a year away, go ahead and
register. Also,you will receive special pricing and product & sales
material for the show.
If you are working with an extremely tight marketing budget and need
to build some sales before you can afford to go out and rent a tradeshow
booth,you can always contact your tradeshow coordinator to inquire about
vendor tables in the entryway where you can place brochures. Most shows
allow you to do this at no cost. A lot of people entering the shows
will pick up materials that are of interest to them from these tables.
This is an excellent way to gain some added exposure for your business.